Universal Music teams up with ElevenLabs on an AI music platform
UMG is building an AI platform that lets users remix and rework tracks from its licensed catalog, under a multiyear deal with ElevenLabs.
Universal Music Group is building an AI-powered platform that will let users draw on its licensed catalog to create remixes, mashups and new takes on tracks. According to a Thursday announcement, the label is developing the product through a multiyear licensing agreement with ElevenLabs, a company working on AI voice and music generation.
Artists can decide for themselves whether to take part. The partnership also covers the "development of additional products and fan experiences in the months and years to come," although the press release gives no further detail on what those might be.
Another AI deal for UMG
The label is already developing an AI music platform with Udio, and has signed AI licensing deals with Spotify, Nvidia and Klay. In the same week, Suno released its first AI music model trained on licensed songs from Warner Music Group, BMG and other music industry partners.
"By combining UMG's global community and rights management expertise, with our AI models and products, we'll enable artists and songwriters to create powerful new experiences for their fans, and ensure they are fairly compensated," ElevenLabs CEO Mati Staniszewski said in the press release.
The new platform will stay separate from ElevenLabs' existing Music API and its ElevenMusic generator.
Full report at The Verge.
